THE PRODUCTION PROCESS:
PRE-PRODUCTION:
This is where the process of the script have been written.
- The script for "Kick-Ass" was written the same time as the comic version was being developed.
- Vaughn said: "We wrote the script and the comic at the same time, so it was an organic process."
This process also involved making the costumes, getting the cast for the project, getting certain location in order to do the process of filming and getting some visual effects together. The scenes would also be planned during this process, a very essential part, as they allow the things that will/won't be shown on screen.
- Costumes was inspired from the comic book.
- Actors that were apart of the project: Aaron Taylor-Johnson, Chloe Mortez, Christopher Mintz- Plaase, Nicolas Cage, Lyndsy Fonseca and Mark Strong.
- Even though the production of "Kick-Ass" was done with a rather low budget, it was able to come out with great visual effects with the help of: Avid, Media compose,Mojo, DX Oystems, Pro Tools, ICON and Avid Unity Media Network.
- A comic is set out in eight scenes, meaning they had to squeeze all of this into three acts of the movie.
PRODUCTION:
This is the actual shooting of the project. This can be shot as many times as the the direction wishes. This would be done to make sure that each shot is clean and carefully, if not done accurately then it could cause some issues such as a delay to releasing the film on time.
- "Kick-Ass" was directed by Matthew Vaughn
- It was written by both Vaughn and Jane Goldman
- Mark Millar and John Romita Jr both wrote the comic book
- Producers of the mvoie included Brad Pitt and David Reid
POST-PRODUCTION:
Once all the important scenes have been shot, this is the step we're one step closer to the final copy. Rough cuts can be made so there's more of a chance of getting the best shots. Next, would be the fine cut which is the process that allows the shots to flow in the seamless story.
- Trimming can also be done here, taking out any scrapes that is not needed
- Editing- putting in all of the music, graphics and effects into the footage
Once the cut has been approved by the producers and the director, the picture is "locked", meaning no changes can be done afterwards.
DISTRIBUTION:
After the final edit, the project would then get a licensing agreement from distributors and they will decide how many copy of the films should be made. After this decision the distributors would then have a screening session to possible buyers from cinemas.
MARKETING:
Today, marketing is a lot easier due to the fact that individuals are able to have more access to technology. Traditionally, a film would be put on the market through trailers, posters on the local telephone box, bus ads and happy meals. They could also be advertised through:
- Magazines (Posters, a column could be dedicated to the movie)
- Apps (e.g. games, latest news and updates about the movie)
- Clothing (selling T-Shirts with characters printed on them, little souvenirs from the movie)
- Or by the the source of the film itself (a book, or in "Kick-Ass" case the comic itself)
EXHIBITION:
Again, because technology is more easier to access people done't need to watch movies by going to the cinema or getting the DVD. They could also:
- TV channels broadcasts movies from time to time
- On a tablet
- On the computer/laptop
- Downloaded from the internet
- Recorded by the TV
- Through a pay open- view service (e.g. Netflix)
"The Film Value Chain" is basically how a movie would be launched. For example, a movie would launch at the local cinema (e.g. Vue) or on DVD (e.g. Blue Ray). There's other ways of showing movies with no theatrical license (e.g. on a plane, hotels, coaches).
