CASE STUDY- Thor: The Dark World

12+ AWESOME Facts About Thor: The Dark World!

1) The director of the movie was Alan Taylor and the producer was Kevin Feige

2) It was produced within the Marvel Studios and distributed by Walt Disney Studios Motion Pictures 

3) The screenplay was written by Christopher Yost, Christopher Markus and Stephen McFeely

• Did you know: The original director of the first movie (Kenneth Branagh) withdrew from the project in July 2011. ALSO Alan Taylor is well known for he's work in "Game of Thrones" 

4) The filming was done in Iceland AND London! 

5)  The budget of the movie was around $75 million 

• Earned $8.2 million from 33 territories
• It was number 1 in France and London
• Box Office: $45,200,000

6) The following stars in the movie...

• Chris Hemsworth - THOR
• Natalie Portman - JANE FOSTER
• Tom Hiddleston - LOKI
• Anthony Hopkins - ODIN
• Christopher Eccelston - MALEKITH
• Jamie Alexander - SIF
• Zachary Levi - FANORAL
• Ray Steveson - VOLSTAGG
• Tadanobu Asano - HOGUN
• Idris Elba - HEIMDALL
• Rene Russo- FRIGGA
• Adenale Akinnuoye- Agbaje - ALGRIM/KURSE
• Stellan Skarsgard - ERIK SELVIG
• Kat Dennings - DARCY LEWIS
• Alice Krige - EIR 

7) Thor: The Dark World was first in 3D but was originally in 2D (the change was made during post-production) 

• It was released in IMAX Digital only
• Thor 2 is an example of an IMAX DMR film
• IMAX cameras and film stock were used in order for the film to be converted easily
• The cameras are quite heavy and the film stocks are rather expensive

MOTION- PICTURE FILM FORMAT: A comparison of large film formats

FILM STOCK: Is an analog medium that is used for recording motion pictures or animations

8) Thor 2 was marketed in the following way... 

• Through posters (as seen above)
• Trailers (the first one came out on April 2013)
• Plot details were given to fans 
• Two-issue comic book (June 2013) (written by Craig Kyle and Christopher Yost, the artist Scot Eaton)
• Disneyland decided to promote the film with an attraction "Treasure of Asgard" (August 2013)   

9) There was a synergy with other products/merchandises with GAMELOFT

• A gaming company that produced a mobile video game "Thor the Dark World: The Official Game" (July 2013)
• This allowed a media convergence to occur with apps on the iPhone

10) Thor 2 was released nationwide on 30th October 2013

• It's to come out in the USA on 8th November 2013 (worldwide) 
• It would be in expected cinemas such as the Odeon, Vue and Cineworld 

11) It will be available in an IMAX 3D format

12) It's rated PG-13

• 14-23 year olds are more likely to go watch the movie 

To watch the official trailer: http://www.youtube.com/watch?v=npvJ9FTgZbM

(I must say it's a movie worth seeing! 5/5)