THOR
THE DARK WORLD
Basic information about the movie
Genre: Action,
Fantasy, Adventure
Duration: 111 minutes
Star rating: 4
Film classification:
British
Age rating: 12A
Type of Budget Film:
High Budget film
Thor
the Dark World is produced By ‘MARVEL STUDIOS’.
Marvel
Logo
Marvel is an American
television and motion picture studio based in California. Motion picture is a series of still images which, when shown on a
screen, creates the illusion of moving images due to phi
phenomenon.Some common examples of Marvels
motion picture films are Captain America, dare devil and Spider-man.
Marvel
is well known for producing superheroes.
Many of the films that are
produced by marvel are often turned into animated television series.
Marvel Studios
is a subsidiary of Marvel Entertainment, who is owned by The Walt Disney Company, so Thor the dark world is part of a huge
production as Disney is one of the most powerful companies in the media.
According
to the Forbes ‘powerful brands list’, Disney comes in 13th place
and is the 1st entertainment company.
Thor
the dark world was directed by Alan Taylor, Alan
Taylor is an American film director, television producer and screenwriter. He
is well known for films such as Kill the poor realised in 2003, Playboy in 2011
and the upcoming terminator 5 for 2015.
The
development of Thor the dark world was
established in April 2011, so there was a lot of preparation that went into the
production of Thor.
Brief Production Time Line
Pre-production
-
A new producer, actors,
additional script writers and cast members were hired for the second movie.
-
In January 2012 it was
announced that filming was expected to take place in the summer of London 2012.
-
The directors and producer
agreed that the film would have more of a more ‘Viking influence’ than the
original.
Production
-
10 September 2012 filming
began in Surrey, England.
-
October production moved to
Iceland.
-
An Actor was injured in
filming.
-
December last of Filming.
-
July 2013 re-shoots of
scenes that weren't in the movie.
Post- production
-
Music and special effects
added to the movie
-
The film was finished being Edited
and complete
-
Marketing started happening
and it was announce that Thor the dark
world would be digitally
re-mastered into the IMAX 3D format and realised in IMAX3D theatres
internationally.
-
Official release dates
finalised, interviews and promotion.
It is said
that a lot of the impact created in the film is because of the ‘cameras used’. Nearly
half of Thor the Dark world was shot
with cameras using ultra-resolution 15 perf/70mm film. 70 mm film is a wide high-resolution film
gauge for still and motion picture photography, with higher
resolution than the standard 35 mm motion picture film format.
The equipment
used to create the film is advance specialist equipment, which is used to
create many high budget Hollywood movies. The movie contains a large percentage
of scenes created by the computer using Editing software which enabled these
scenes to be created and weaved into the movie seamlessly.
MARKETING
Thors
marketing approach was international. Here are some photographs showing some of the marketing campaigns from different countries.The pictures below show American and Portuguese advertisements.
Marvel is
pulling out all the stops promoting the movie Thor the dark world, there’s even been Cross media Convergence as
the new release shows a trailer for a possible new video game.
Video game Link: http://www.youtube.com/watch?v=kK5fRQxVcNI#t=11
Even though it’s still
early days the possibility of there being Merchandise sold is something comic
fans are keen on. The official Marvel website doesn't sell merchandise for Thor
the dark world however there are product images from various other website
which seem quite adamant on the idea.
The cast of Thor the dark world
CAST LIST
Chris Hemsworth, Natalie Portman, Tom Hiddleston, Stella
Skarsgard, Idirs Elba, Christopher Eccleston, Adewale Akinnuoye-Agbaje, Kat
Dennings ,Ray Stevenson ,Zachary Levi ,Tadanobu asano , Jaimie alexander , Rene
Russo , Anthony Hopkins, Chris O’Dowd, Clive Russell , Graham shies , Richard
Whiten ,Alyson Andrews , Russell Balogh , Jason Beeston , Jason Bostridge , Richard Blake , henry Calcutt
, Caleb Campbell , Ave Estella carton , Andrew Crayford , tony Curran , Rydell Danzie , Roshwan franklin , Justin g.
Gibson , Jonathan Howard , Stan Lee ,Chris Marchant , Brett R. miller, Ramone
Morgan, Paul j. porter , Lilian price , James Michael Rankin, Juliann Seager ,
Glen Stanway , Julian stone , Tom Swacha , Freddie –Joe twine , Jonathan Brooks
,Gary comerford , Bonceio del Toro ,Lana Gautier , Charles Moss , Jimmy Pethrus
, Brayan William ,Christian wolfl-La’Moy.
The actor
who plays the lead role in Thor the dark
knight is Chris Hemsworth, Chris Hemsworth is an established actor who has
a background in acting in this genre of Film, he has also acted in the Avengers
also produced by Marvel. Natalie Portman who also plays a leading role in the
movie is an established actress, on screen since 1994. The actors that have
been chosen to star in this film are established in the media, this conveys the
type of production this is, as the budget can afford to hire modern acting stars,
which will also help increase promotion.
Thor the dark world release dates
Listed below
are six release dates
Country
|
Realise date
|
France
|
30th October 2013
|
U.K
|
30th October
2013
|
Mexico
|
1stth November 2013
|
U.S.A
|
8th November
2013
|
Cambodia
|
14t November 2013
|
Japan
|
1st February
2014
|
Examples of
various UK Cinema’s that have been listed to screen Thor the dark world are Odeon, Cineworld & Plaza Cinema. Even
though the movie Thor the dark world
isn’t exclusive to Odeon, the Odeon got the most publicity screening the Film.
This is because the Odeon was the cinema chosen to host the premier of Thor the dark world in London, Leicester
square. There were also various advertisements on the Odeon webpage.
The
Odeon is a good financial choice to promote the movie as it’s one the UK’s
biggest cinemas. The Odeon
cinema is operated in the UK and Ireland. The Odeon is a British chain of
cinemas situated across various cities in both the UK and Ireland such as
London, Manchester, Birmingham and Belfast. Not only is the Odeon one of the
most popular Cinema Company’s in the UK but it’s one of the largest in Europe.
The Odeon
is the perfect choice for the movies promotion as its affordable and a local
place where people can get easy access to watch the film.
There has
been speculation about Thor the dark
knight being published on DVD, So Far the Movie is only being promoted via
Cinema so this may be the only format the film is available in for now.
There may be a later realise on Blue ray and DVD but that’s unconfirmed .Thor the dark world will be available
to watch in cinemas and selected on-line subscription movie sites, such as
Netflix.
The format the
movie is being published in is also reliant on the target audience. An older
target audience may prefer to watch the movie at home whereas, a
younger age group may like a more sociable atmosphere like the cinemas.The target
audience for Thor the dark word is mainly aged between 14-24 according to
statistic taken in 2012. Statistic show
that 45% of the films audience is made up of 14-24 year olds , and a whopping 46%
of the audience are females.
The First
Thor was a mega hit with the Box office and it looks like the second will be
the same. There has been a ton of promotion and advertisements about the film,
which is expected for such a high budget film. but will the movie be good
enough for a part 3 or a television spin off?
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