I know what I'm doing next Saturday.... **excited**

Our "Paranoid Activity" Swede Presentation!

IT'S OFFICIAL!

For a while now we have been working on a project we like to call "PARANOID ACTIVITY". We can't say to much about this project but we thought we would bring you up to date. There will be promotion of the movie over the coming weeks so we will keep you updated.

Here is a little treat till movie launch (22nd oct).

THE FILM INDUSTRY

These are some of the role's in the film industry, i've explained some information about each role in a little more detail.

Production
production in the film industry is usually broken down into three sections, pre-production, production and post production. The project is broken down and distributed throughout all three of these sections in order to create the overall film.

Pre-production 
This is where all of the 'before' work is done, all the preparation for the film is carried out
is this section. script writing, casting and finding a financial investor is all part of the pre-production stage.

Production 
 This is stage where the film is captured recorded and created.

Post-production 
Post-production is the final stage in production, this is where 'the film come's together'. All the footage shoot from the production section is edited here, as well as sound effects and music editing.  This is where the movie is put together and created.

Distribution 
A distributor is a individual or organisation who does marketing for the film and is held accountable for film realises. Here are some examples of some Film distribution countries , anchor bay, Dream works and 20th century fox.

Exhibition 
This section is the final link in the chain. In this section the film is finally published and shown to the consumers, a exhibition is usually a theatre or cinema where the film is shown. An Example of a Exhibitor could be Cineworld or Odeon, Exhibitors are usually large international companies with movie houses in multiple locations. This is ideal as the film can be easily accessible for the consumer.

Media - The Art of PDME

PRODUCTION: 

Pre-Production: 
All planning for project takes place. The production is condensed into individual scenes and all locations, props, cast members, costumes and special effects are identified. At this stage the script is also written, unless completed prior to this. Detailed arrangements are made for the elements or people needed to be available to film makers at the correct times.

Production: 
All filming is carried out. All scenes are filmed at relevant locations and each of the scenes are filmed as many times as the director instructs, to be able to select the best quality scenes and be used to construct the film. The filming must be done correctly and all necessary shots must be taken as it can be very difficult to re-visit certain events if uncompleted when when going onto the stage of post-production.

Post-Production: 
Film is assembled by film editor. First, the editor creates a rough cut taken from scenes based on individual takes or shots. The purpose of this is to put the selected shots in order. The next step is creating the fine cut, where the editor gathers all the shots to flow and make a storyboard. After this, the process of trimming is done to shorten scenes by a few minutes, seconds or even frames. In addition, all music, graphics and menus are added in this stage. The picture is then locked so no further changes are made after the fine cut has been screened and approved by the director and producer.

DISTRIBUTION:

This is the process through which a movie is made available to watch for an audience by the film distributor. There are a number of ways for this to be accomplished:

• Theatrical release.
• Home entertainment release - the movie is available on DVD.
• Television program for broadcasting. 

 Standard Release: 
A movie is first released to the audience through movie theaters, then after about 16 weeks it is released to DVD ( or Blu-ray)

Simultaneous Release: 
This takes place when a movie is made available on many media i.e. cinema, DVD, internet all at the same time or with little difference in timing. Simultaneous releases are great advantages to both consumers - those who can chose the medium that best suits them, and production studios that only run one marketing campaign.

Straight-To-Video Release:
 A straight to video release is when a movie is released on home video formats, such as VHS or DVD, without being released in theaters first.

MARKETING:

There are several types of marketing. These include:

• Trailers
• Bus advertisements
• Apps
• Games
• Clothing 
• Magazines
• Newspapers
• Posters 

Transformers Advertisement.

Iron Lady Advertisement. 

 

Pride & Prejudice Advertisement.










                                                                        EXHIBITION:

The different ways in which audiences engage with films today are film, theaters, photography and novels. Also, people can watch films on demand at websites such as Netflix, LoveFilm and even iTunes. Films are not only available to watch on TV and cinemas, but can be watched on devices such as mobile phones.

The beauty of the PDME....

THE PRODUCTION PROCESS:

PRE-PRODUCTION: 

This is where the process of the script have been written.

• The script for "Kick-Ass" was written the same time as the comic version was being developed.
• Vaughn said: "We wrote the script and the comic at the same time, so it was an organic process." 

This process also involved making the costumes, getting the cast for the project, getting certain location in order to do the process of filming and getting some visual effects together. The scenes would also be planned during this process, a very essential part, as they allow the things that will/won't be shown on screen. 

• Costumes was inspired from the comic book.
• Actors that were apart of the project: Aaron Taylor-Johnson, Chloe Mortez, Christopher Mintz- Plaase, Nicolas Cage, Lyndsy Fonseca and Mark Strong. 
• Even though the production of "Kick-Ass" was done with a rather low budget, it was able to come out with great visual effects with the help of: Avid, Media compose,Mojo, DX Oystems, Pro Tools, ICON and Avid Unity Media Network. 
• A comic is set out in eight scenes, meaning they had to squeeze all of this into three acts of the movie.

PRODUCTION:

This is the actual shooting of the project. This can be shot as many times as the the direction wishes. This would be done to make sure that each shot is clean and carefully, if not done accurately then it could cause some issues such as a delay to releasing the film on time. 

• "Kick-Ass" was directed by Matthew Vaughn 
• It was written by both Vaughn and Jane Goldman
• Mark Millar and John Romita Jr both wrote the comic book
• Producers of the mvoie included Brad Pitt and David Reid

POST-PRODUCTION:

Once all the important scenes have been shot, this is the step we're one step closer to the final copy. Rough cuts can be made so there's more of a chance of getting the best shots. Next, would be the fine cut which is the process that allows the shots to flow in the seamless story. 

• Trimming can also be done here, taking out any scrapes that is not needed
• Editing- putting in all of the music, graphics and effects into the footage

Once the cut has been approved by the producers and the director, the picture is "locked", meaning no changes can be done afterwards. 

DISTRIBUTION:

After the final edit, the project would then get a licensing agreement from distributors and they will decide how many copy of the films should be made. After this decision the distributors would then have a screening session to possible buyers from cinemas. 

MARKETING:

Today, marketing is a lot easier due to the fact that individuals are able to have more access to technology. Traditionally, a film would be put on the market through trailers, posters on the local telephone box, bus ads and happy meals. They could also be advertised through:

• Magazines (Posters, a column could be dedicated to the movie)
• Apps (e.g. games, latest news and updates about the movie)
• Clothing (selling T-Shirts with characters printed on them, little souvenirs from the movie) 
• Or by the the source of the film itself (a book, or in "Kick-Ass" case the comic itself)

EXHIBITION:

Again, because technology is more easier to access people done't need to watch movies by going to the cinema or getting the DVD. They could also:

• TV channels broadcasts movies from time to time
• On a tablet
• On the computer/laptop
• Downloaded from the internet
• Recorded by the TV
• Through a pay open- view service (e.g. Netflix)

"The Film Value Chain" is basically how a movie would be launched. For example, a movie would launch at the local cinema (e.g. Vue) or on DVD (e.g. Blue Ray). There's other ways of showing movies with no theatrical license (e.g. on a plane, hotels, coaches).