Case Study - THOR: The Dark World.

Everything to do with Thor 2: The Dark World

STOP!..HAMMER TIME. 

The Cast & Crew of Thor 2:

Director: Alan Taylor 

Producer: Kevin Feige

Writing Credits: 

Screenplay: Christopher Yost, Christopher Markus & Stephen McFeely. 

Story: Don Payne & Robert Rodat. 

Comics/ Books: Stan Lee, Larry Lieber & Jack Kirby. 

Starring: 

CHRIS HEMSWORTH as Thor

NATALIE PORTMANas Jane Foster

TOM HIDDLESTON as Loki 

ANTHONY HOPKINS as Odin

CHRISTOPHER ECCLESTON as Malekith

JAIMIE ALEXANDER as Sif

ZACHARY LEVI as Fandral

IDRIS ELBA as Haimdall

& so many more to look out for!  

Box Office:

On the opening day, October 30th 2013, Thor 2 earned £8.2m from 33 different places, in all of which it was ranked #1 film including the UK and France.Thor: The Dark World has earned $109.4 million worldwide.

Technology Involved: Chroma key compositing (Green screen), Movie cameras, CGI, Boom pole (microphone), Light reflectors, Lenses, Special effects, Sound effects, Graphics. 

Marketing:

• In March 2013, Marvel announced the release of a two-issue comic book written by Christopher Yost and Craig Kyle in June 2013. A month later, in April 2013, Marvel released the first trailer for Thor: The Dark World. 

• In July 2013 at Comic-Con, Tom Hiddleston who plays Loki introduced footage from the film to the audience dressed as Loki. Also, video game developer Gameloft announced that Thor the Dark World: Official Game would be released around the same time the movie would, in November 2013. 

• In August 2013, Marvel released a second trailer for the film as part of YouTube's Geek Week and later in the month, producer Kevin Fiege and cast members Tom Hiddleston, Natalie Portman and Anthony Hopkins presented additional footage at Disney's D23 Expo. 

•  Also in August 2013, Disney announced plans to promote the film with an attraction at Disneyland. The attraction called "Treasures of Asgard" is scheduled to open on November 1, 2013 and will feature displays of Asgardian relics and transport guests to Odin's throne room, where they will be greeted by Thor. 

Release:

The world premier of Thor: The Dark World took place on October 22, 2013 at the Odeon Leicester Square in London. The film was released in theaters in the UK eight days later on October 30 and will be released into US cinemas on November 5, 2013.

Target Audience:

The age rating of the movie is PG-13, meaning children under the age of 13 are advised to have parental guidance, however, the main target audience are people of ages 15-30.

Format Availability:
Thor 2 will be digitally re-mastered into the immersive IMAX 3D format and released into IMAX 3D theaters internationally beginning Oct. 30.

*I noticed on IMDB ( Internet Movie Database ) that there had been a small advertisement showing 'Showtimes' and movies playing in theaters on the right hand side of the page. One of the images was the poster of Thor 2:

 

Media - The Art of PDME

PRODUCTION: 

Pre-Production: 
All planning for project takes place. The production is condensed into individual scenes and all locations, props, cast members, costumes and special effects are identified. At this stage the script is also written, unless completed prior to this. Detailed arrangements are made for the elements or people needed to be available to film makers at the correct times.

Production: 
All filming is carried out. All scenes are filmed at relevant locations and each of the scenes are filmed as many times as the director instructs, to be able to select the best quality scenes and be used to construct the film. The filming must be done correctly and all necessary shots must be taken as it can be very difficult to re-visit certain events if uncompleted when when going onto the stage of post-production.

Post-Production: 
Film is assembled by film editor. First, the editor creates a rough cut taken from scenes based on individual takes or shots. The purpose of this is to put the selected shots in order. The next step is creating the fine cut, where the editor gathers all the shots to flow and make a storyboard. After this, the process of trimming is done to shorten scenes by a few minutes, seconds or even frames. In addition, all music, graphics and menus are added in this stage. The picture is then locked so no further changes are made after the fine cut has been screened and approved by the director and producer.

DISTRIBUTION:

This is the process through which a movie is made available to watch for an audience by the film distributor. There are a number of ways for this to be accomplished:

• Theatrical release.
• Home entertainment release - the movie is available on DVD.
• Television program for broadcasting. 

 Standard Release: 
A movie is first released to the audience through movie theaters, then after about 16 weeks it is released to DVD ( or Blu-ray)

Simultaneous Release: 
This takes place when a movie is made available on many media i.e. cinema, DVD, internet all at the same time or with little difference in timing. Simultaneous releases are great advantages to both consumers - those who can chose the medium that best suits them, and production studios that only run one marketing campaign.

Straight-To-Video Release:
 A straight to video release is when a movie is released on home video formats, such as VHS or DVD, without being released in theaters first.

MARKETING:

There are several types of marketing. These include:

• Trailers
• Bus advertisements
• Apps
• Games
• Clothing 
• Magazines
• Newspapers
• Posters 

Transformers Advertisement.

Iron Lady Advertisement. 

 

Pride & Prejudice Advertisement.










                                                                        EXHIBITION:

The different ways in which audiences engage with films today are film, theaters, photography and novels. Also, people can watch films on demand at websites such as Netflix, LoveFilm and even iTunes. Films are not only available to watch on TV and cinemas, but can be watched on devices such as mobile phones.